Jewelpet: Magical Change (ジュエルペット マジカルチェンジ) is a 2015 magical girl anime series produced by Studio DEEN. It’s the 7th installment in the Jewelpet anime franchise based on the characters jointly created by Sanrio and Sega Sammy Holdings. It is directed by Nobuhiro Kondo (Nobunagun) and written by Masahiro Yokotani (Free!, Beelzebub). Character designs are done by Hiroki Harada (Romeo × Juliet) and Tomoko Miyakawa. Jewelpet: Magical Change is the first installment animated by Studio DEEN and the first Magical Girl installment after 5 years, since its second installment Jewelpet Twinkle in 2010. It adapts the concept of Human Moe anthropomorphism to the Jewelpet characters, which plays an essential point to the anime’s storyline. The story follows the adventures of rabbit-shaped Jewelpet Ruby, her long-best human friend Airi Kirara and the other Jewelpets on their mission to restore the Jewel Castle, which had fallen from the skies into the middle of the town because of humanity’s lack of faith in magic. To restore people’s belief in magic, Jewelpets transform into humans to study more about them. 7 years ago, a strange castle fell from the sky into a normal suburban town without warning. Confusion has arisen about where this castle came from, and the town’s citizens have come in to investigate, only to fail due to being locked. Now known as the Jewel Castle, no one has been paying attention to it ever since its sudden arrival on Earth. In fact, people have never known the castle is of other worldy origin, as Jewel Land’s magic fades, the castle appears in the human world due to mankind’s fading belief in magic. In order to strengthen its magic once more, Jewelpets are sent all across the Human World in order to study their way of life and in hopes that their helping hand could rekindle their “magic-believing hearts”. One of the Jewelpets sent to Earth is Ruby; a cheerful Japanese hare who ends up with Airi Kirara, a young girl who befriends her at a young age. Years later, Airi, now at the age of 14, is currently taking care of Ruby, and both soon discover that they have an ability that could help restore the castle back to normal.
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