Sanrio Boys (サンリオ男子 Sanrio Danshi) is a Japanese media franchise created by Sanrio in November 2015. The Sanrio Boys were conceptualized as a social media project to promote merchandise for Sanrio’s best-selling characters. An anime television series by Pierrot that premiered on January 6, 2018. The project’s premise follows Kouta Hasegawa, a high school boy that loves the yellow Pom Pom Purin dog. By mere coincidence, he ends up attending the same school as Yuu Mizuno, a boy who likes the bunny My Melody. Yuu tells Kouta that there’s nothing to be ashamed of for liking Sanrio’s cute characters. Together, Kouta, Yuu, Shunsuke Yoshino, Ryou Nishimiya, and Seiichirou Minamoto learn to accept their love of the characters instead of feeling embarrassed.